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For the fourth quarter 2011, the company anticipates revenues to be approximately $1.33 billion compared to $1.28 billion in 2010.Īnalysts found those results disappointing based on the performance of rival Mattel, according to published reports.
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Hasbro doesn't announce its full financial results for the year 2011 until Monday.īut last month Hasbro announced preliminary results saying it expects to report approximately 7 percent revenue growth for the full year 2011 from the $4 billion in revenue reported in 2010. "You can play Monopoly the game across the table from your family," he said "You can play Monopoly on your iPhone." He said the "immersive brand experience" includes movies, television and electronic games and toys.
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"We are really about the immersive brand experience." "We've really moved from being a toy and game company to a branded play company," Charness said.
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It is too early to tell when Adam Sandler's "Candy Land" is expected to hit theaters, Charness said.Įarlier this week, Hasbro announced a deal to make a movie based on the Stretch Armstrong toy from the 1970s. "Battleship," an action movie without the little plastic pegs, opens in May. You just think about all the imagery in the game, and you can imagine what a wonderful world it will make on the screen."Ĭandy Land is just one of movie projects involving Hasbro's games and toys. Charness, senior vice president of communications for Rhode Island-based Hasbro. Test the effect that increasing the height of your blinds has on your click-through rates."I think it will be a movie for the whole family," said Wayne S. You can try variations of one, two, or all three of these layout options simultaneously on your mobile site.īlinds allow you to display a list of of many different options or products but are often too closely stacked together, causing users to click the wrong item on their small mobile screen. A split testing tool can help you determine which will best drive click-throughs, purchases, and other desired actions on your site. There are three primary ways to display navigation content on your mobile site: blinds, buttons, and blocks. Test page variations with larger text, bigger buttons, or stackable content – let your users tell you which design works best. Run an A/B test to determine whether visitors to your mobile site are more willing to scroll down a longer page or click a button to view additional content. Page loads are often slower on mobile than on a desktop computer, making users more likely to bounce when the item they’re looking for is not easy to find right off the bat.
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Shorter page layouts mean mobile site visitors may have to click through six different windows to reach their desired destination. Obviously users prefer shorter pages, right? Maybe.
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Don’t let your users get lost in the Lollipop Forest. The sooner you present users with shortcuts that lead to exactly what they are looking for, the faster they’ll reach their desired destination. If you find visitors are looking for a specific destination, try making that page even easier to access from your homepage with the fewest number of clicks possible. Test promoting different destinations earlier in the flow to discover which shortcuts (or jump paths) reduce bounce rates on your site. Mobile web visitors want to reach many different destinations with few touches. To help decrease bounce rates and take users to the pages they’re looking for faster, here are a few A/B tests to get started optimizing your mobile experience. Just like the Candy Castle, users enter your site looking for something specific. Now, think of your mobile site like Candy Land. An unfortunate turn of events that could prevent you from reaching Candy Castle altogether. Draw the wrong card, and you’d get lost in the Lollipop Woods or stuck in the Molasses Swamp. If you were lucky, you landed on the Gumdrop Pass or Rainbow Trail – shortcuts that helped you bypass your opponents to reach the finish that much faster. Remember the board game Candy Land? Sweet-toothed contestants traveled down a path of colored squares on their quest to reach the Candy Castle.